In today’s crowded marketplace, simply creating a “good” product is no longer enough. Every day, consumers are exposed to thousands of choices—apps, gadgets, clothing, food, and services—that all compete for their attention. Yet, only a handful rise above the noise and spark conversations. These are the products people can’t stop talking about. They’re the ones shared on social media, recommended to friends, and remembered long after the purchase. But what makes them different? More importantly, how can you create one?
This article will explore the strategies, psychology, and practical steps that transform ordinary ideas into remarkable products that capture hearts, minds, and conversations.
Why People Talk About Products
Before diving into creation strategies, it’s important to understand why people share and talk about products in the first place. Human behavior is deeply rooted in psychology and social interaction:
1. Identity Signaling – People talk about products that make them look smart, stylish, or ahead of the curve. Using or recommending a remarkable product reflects positively on them.
2. Emotional Connection – Products that trigger strong emotions—delight, nostalgia, pride, or surprise—are more memorable and shareable.
3. Practical Value – People love sharing solutions that make life easier. A product that solves a real pain point spreads naturally by word of mouth.
4. Storytelling Power – Products that come with a great backstory or unique angle naturally weave into conversations.
If your product taps into one or more of these triggers, people won’t just buy it—they’ll talk about it.
Step 1: Solve a Real, Painful Problem
The foundation of any remarkable product is usefulness. Products that merely look good but lack functionality rarely sustain buzz. The most successful offerings identify a real customer pain point and address it better than anything else on the market.
Example: Think of how portable chargers became a must-have. Before them, running out of phone battery was a constant frustration. By solving that pain point, power banks spread through word-of-mouth faster than traditional advertising ever could.
Tip: Before building, spend time listening. Conduct interviews, analyze reviews of competitors, and observe customer frustrations. The sharper the problem you solve, the louder people will talk about your solution.
Step 2: Add a Wow Factor
A remarkable product isn’t just functional—it’s memorable. This comes from adding a “wow factor” that makes users stop and say, “This is different.”
Ways to add wow:
Design Excellence – Sleek, intuitive, or beautiful design creates instant appeal. Apple mastered this with its minimalist aesthetic.
Unexpected Features – Surprising functionality that delights users. Example: Dyson vacuums that turn a mundane household tool into a futuristic device.
Packaging Experience – The unboxing itself can become a story. Luxury brands and even tech companies use this to turn packaging into a share-worthy experience.
Step 3: Build Emotional Connection
Products that people love are not just things—they’re experiences. Emotional branding creates deeper loyalty and fuels conversations.
Aspirational Identity: Nike sells more than shoes; it sells the feeling of achievement and perseverance.
Nostalgia and Storytelling: Retro designs or cultural callbacks create instant emotional resonance.
Personalization: Allowing customers to feel ownership (custom colors, engravings, tailored options) makes them proud to share.
The stronger the emotion, the more likely people are to talk about it.
Step 4: Make Sharing Easy
Word of mouth doesn’t happen by accident; you can design for it. Products should naturally invite sharing—both online and offline.
Social Media Integration – Apps like Spotify make it simple to share playlists, creating built-in virality.
Referral Programs – Dropbox famously grew through free storage rewards for referrals.
Visual Appeal – Products that photograph well (food, gadgets, fashion) spread faster in the age of Instagram and TikTok.
When sharing is effortless, conversations multiply.
Step 5: Craft a Compelling Brand Story
Behind every remarkable product is a story that gives it depth and meaning. People don’t just buy the product; they buy into the story.
Origin Story – Share why the product was created. Authentic struggles resonate.
Mission-Driven Branding – Products tied to bigger causes (sustainability, fairness, empowerment) create loyalty and advocacy.
Founder Transparency – Humanizing the brand through founder stories makes the product feel personal.
Stories are sticky. They spread naturally in conversation and make people want to tell others.
Step 6: Focus on Quality Over Quantity
A product may gain initial attention, but if it fails in quality, conversations turn negative quickly. Consistency in performance, durability, and customer service ensures that buzz remains positive.
Positive First Impressions – The first use should exceed expectations.
Reliability – Products that work every time build trust and loyalty.
Customer Care – Remarkable support experiences often get shared as much as the product itself.
Quality ensures the hype doesn’t fade after the initial buzz.
Step 7: Spark Curiosity and Exclusivity
Scarcity and exclusivity can fuel conversations by creating urgency and desirability.
Limited Editions – Special releases make people feel they own something rare.
Invite-Only Access – Early platforms like Clubhouse generated hype through exclusivity.
Innovative Marketing – Teasers, mysterious campaigns, or unique product drops fuel curiosity.
Exclusivity makes people want to talk about what they have that others don’t.
Step 8: Encourage Community Around the Product
Products become truly unstoppable when they evolve beyond the item itself into a community movement.
User Groups & Forums – Think of how LEGO fans share creations or GoPro users share extreme adventures.
Events and Challenges – Fitness brands like Peloton thrive on group challenges and leaderboards.
Ambassador Programs – Empower superfans to spread the word authentically.
Community transforms customers into advocates who amplify the product through their networks.
Real-World Examples of Remarkable Products
AirPods – Seamless pairing, iconic design, and aspirational branding made them a cultural symbol.
Tesla Cars – Beyond transportation, Tesla represents innovation, sustainability, and status. Owners proudly share the experience.
Oreo’s Limited Flavors – By constantly creating playful and unexpected flavors, Oreo keeps conversations alive.
GoPro – More than a camera, it enabled people to share experiences and became part of storytelling culture.
Each example combines functionality, emotional appeal, and shareability.
Conclusion: Designing for Talkability
Creating a product people can’t stop talking about requires more than just filling a gap in the market. It’s about crafting an experience that blends functionality, emotion, storytelling, and community. The most remarkable products don’t just meet expectations—they exceed them in surprising and delightful ways.
When you solve a real problem, add a wow factor, build emotional connections, and make sharing effortless, your product becomes more than just an item—it becomes a conversation starter, a status symbol, and a lasting memory.
And in today’s fast-moving world, that kind of word-of-mouth is the most powerful marketing any brand can have.
